In 2019, the Death Row Records catalog was sold to The Blackstone Group as part of the acquisition of eOne Music from Hasbro, which bought Entertainment One that same year for $4 billion. Dre, Suge Knight, Dick Griffey, and the D.O.C and helped establish the careers of artists such as Snoop Dogg as well as 2Pac, Dr. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th-anniversary marketing campaign,” added Chris Taylor, President & CEO of MNRK Music Group.ĭeath Row was launched in the early 1990s by Dr. “Snoop is clearly the executive to take Death Row into its next 30 years. Kevin Winter/Getty Images for Live Nation Dre perform onstage during the Bad Boy Family Reunion Tour at The Forum on Oct. L–R: Snoop Dogg, Sean “Diddy” Combs, and Dr.
I’m looking forward to building the next chapter of Death Row Records.” I would like to personally thank the teams at Blackstone, MNRK, and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. This is an extremely meaningful moment for me.
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” shared the “Gin And Juice” rapper. The terms of the transaction were not disclosed. According to a press release, the 50-year-old rapper acquired the Death Row Records brand from MNRK Music Group, which is controlled by private equity funds managed by leading global investment firm Blackstone. The West Coast rapper now has ownership of Death Row Records, the label responsible for his acclaimed 1993 debut album Doggystyle. Snoop Dogg’s lastest career move takes him back to his start.
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